INSPIRED BY NATURE,
DESIGNED FOR PEOPLE

Overview

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This shopping cart concept reimagines one of retail’s most familiar tools through the lens of biomimicry and human-centered design. Inspired by the pelican’s beak, the design combines ergonomics, stability, and compactness, offering a smarter solution for both shoppers and retailers.

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Design Inspiration

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The pelican’s beak, known for its efficiency in holding and balancing weight, inspired the cart’s detachable bag and balanced structure. Just like the bird’s natural design, the cart adapts to loads while maintaining stability close to the ground, ensuring ease of use even with heavier items.

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Key Features

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• Removable Shopping Bag – Lightweight, detachable, and easy to transport, reducing product handling during checkout.

• Dynamic Stability – Center of gravity lowers as weight increases, enhancing control and safety.

• Compact Nesting – Streamlined frame design allows carts to nest efficiently, saving valuable retail space.

• Ergonomic Handle – Adjustable height with a comfortable grip, designed for inclusive use by children, adults, and people with disabilities.

• Antibacterial Contact Surfaces – High-touch areas made from antibacterial materials to promote hygiene in shared environments.

• Lightweight Structure – Durable yet easy to maneuver, balancing strength with user comfort.​

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Benefits for Retail & Customers

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• For Shoppers: An intuitive, inclusive, and safer cart that makes carrying and checkout simpler.

• For Retailers: Space-efficient storage, optimized traffic flow, and a hygienic, future-ready retail solution.